As of November 2021, I have adjusted the way I charge individuals for their haircuts.
When I went to cosmetology school back in 2007, I was taught to charge men and women different prices for their hair services. I always thought it was a bit odd basing prices on gender, but hey, what did I know, I was a young man just trying to make a career and took the advice of my teachers.
Flash forward 14 years and I am finally moving away from the pink tax and will be basing my prices on the length and density of a persons hair, not by their sex or gender.
What is the pink tax?
The pink tax refers to the tendency for certain products or services marketed specifically towards women being more expensive than those marketed towards men. This is most commonly seen in items like razors, lotions, jeans, children's toys, but can also be seen in salon services like facials, haircuts, and waxing.
The pink tax is not an actual tax, it is an upcharge on products specifically marketed towards women. A few years ago the company Bic, you know them, they make lighters, pens, and other office goods, got in trouble for the "His & Her" pen sets. The men's set had the colors blue and black, while the gals had pink and purple and those pens for the ladies were more costly. Now there is a lot to unpack in that horrible marketing idea, but that is a recent example of the pink tax.
Why change prices now?
It took me 14 years to do, what I feel is the right thing. Charging for the hair not by the sex or gender expression of the person. I'm embarrassed it took me this long, I was fearful that I would lose clients, specifically my male clients. If men had to start paying their fair share I was scared I'd lose them, but in the end I don't care. If certain clients think it's unfair, fine, goodbye, go somewhere else. My hope is that as hairstylists and leaders in the beauty and fashion industry we can all start a movement in which we can slowly shift away from these archaic ways and move into a format in which we treat everyone equal and fair.
For those of you in cosmetology, aestheticians, barbering, and anyone in fashion or beauty, I urge you, I beg you, please join me in creating a fair business in which all you customers have a fair pricing system and we aren't charging women more for the only fact that they are women.
THE GEOGRAPHY OF HAIR
The Geography of Hair is devoted to share experiences and stories in cosmetology and how it has affected people, myself, or us as a society.