ELEVEN Australia

Earlier this month I began experimenting with a hair care line called ELEVEN Australia, this brand was introduced to me by fellow hairdressers. At first, I was skeptical, but I picked up a few products and played with them in the salon and was loving the results. The next day I raced to the beauty supply before going to the salon to get more of these products. Over the course of a week I tried the entire line and fell in love with them and the brand! If you were one of the clients I experimented on, thank you for allowing me to try these on your hair and for your feedback. The feedback I received was great, some of the most common comments were; how soft it makes the hair feel, the volume it can achieve, and how beautiful the products smell.

There are hundreds, perhaps thousands of hair care companies in the world, so what makes this company so different from everything else on the market?

ELEVEN Australia is a fresh approach to the hair care industry. Starting in 2011 the first product developed was the Miracle Hair Treatment, which has these ELEVEN benefits:

1. Adds extra shine to the hair, as well as smoothness and softness.
2. Controls unmanageable frizz and keeps flyaways at bay.
3. Moisturizes dry and dehydrated hair.
4. Strengthens fragile hair prone to breakage and damage.
5. Prevents the occurrence of split ends.
6. Detangles the hair and helps to increase manageability.
7. Protects against constant heat styling.
8. Enhances natural body and fullness.
9. Works to repairs dry, damaged hair.
10. Protects hair color from fading with UVA/UVB filters.
11. Prevents chlorine and sun damage.

ELEVEN Australia has now grown to a 27-product range for everyone. It’s simple, effective, and of course… Australian. With PETA approval, recyclable packaging, and vegan formulas, what is there not to love at first glance?! With ingredients like coconut oil, argon oil, avocado oil, organic cucumber, shea butter, silk amino-acids and so much more, these ingredients are used to create, anti-fade for chemically colored hair, moisturizing and hydrating properties, and repairing and replenishing qualities, designed for all hair types and textures.

This is also a company who sees the importance of giving back, every year ELEVEN and their participating salons take part in Style for Life. Style for Life is an ELEVEN Australia and HAGAR initiative. Hair salons give up their time on a Sunday and donate the proceeds to Hagar. What is Hagar? Hagar is an international organization that works to restore the lives of women who have survived severe abuse including slavery, human trafficking, and domestic violence. Hagar works in Cambodia, Afghanistan and Vietnam and provides specialist trauma counselling, intensive education programs and career training opportunities for people who would otherwise have no chance for the future. The money raised from the annual Style for Life event provide survivors of human rights abuse the opportunity to learn a skill, like hairdressing, giving them purpose and helping restore their lives.

As a hairdresser I want to take my skills and passions to create a sense of purpose, identifying problems in the world and helping solve those problems with the skills available to me. Using products that solve our hair problems is great but taking it to a macro level and supporting a company that helps stop human rights abuse, that’s a positive impact in the world I need to support. Earlier this year I held my Cuts for Cause month, where I donated a portion of my proceeds to CAWS and Volunteers of America. This is future of hairdressing as I see it, giving back to the community, creating a better tomorrow for all of us.

This is why I’m deciding to support ELEVEN and use their products, not only because of the performance of the products, but the performance of the company.  I am excited to say that beginning this week I will be carrying ELEVEN Australia hair products in the salon and offering it to all my clients! As many may know I was a huge supporter of the UNITE products, I still love them, and Shear Excellence will continue to carry the brand (so for those of you obsessed with 7-Seconds can still purchase it through the salon). I have used UNITE products and worked for the company for the last 9 years and even though they have great products and have provided me with such amazing opportunities it was time to branch out, try something new, and grow with the hair industry.

To learn more about ELEVEN please see the attached videos below that introduces you to the company, the REMIX hair collection, and a recap video from Style for Life 2018. I hope you will love this company and their products as much as I do.
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Until next time, keep living, keep learning, and keep loving.
DJH