Back in January I went to the ISSE (International Salon & Spa Expo) in Long Beach, California. Every year I try and take at least one continued education class to keep up on trends, new products, and so on. I spent two days at the convention, taking classes around business, haircutting, and hair coloring. It was everything I needed and more for my career! It was inspiring, educational, and motivating to be surrounded by so many beautiful people in this industry.
One topic that was brought up in a few of these classes was how hairstylists are pricing their services. The traditional way of pricing is by charging by sex or gender of an individual, meaning, if you are a man you book a men’s haircut and if you are a woman you book a woman’s haircut. This is how I do my scheduling;
Men’s haircut $30 30mins
Women’s haircut $50 60mins
(both include shampoo and style).
I was introduced to an intelligent, and very attractive, educator by the name of Justin Thomas. He was talking about how he charges based off of the service and time it takes to perform the service. For example, his services would look something like this:
Barber Cut $30 30mins
Short-Mid length Haircut $50 45mins
Long Haircut $60 60mins
The idea is that the stylist is charging, not based on gender or sex, but rather on how long the service takes. Justin has women who get barber cuts and has men with long cascading hair. If a barber cut takes thirty minutes and long haircuts take an hour, why are some women being charged more for a service that takes less time and why are some men being charged less for a longer appointment?
Justin (and many others) have seen the flaw in charging a service based on someone’s sex or their gender. Many stylists are shaking up their business structure to charge based of the individual’s hair and how long it takes to perform the service. This way of scheduling and pricing seems to be more inclusive to everyone regardless of sex, gender, or simply put, how someone wants to express themselves through their hair.
I am curious to hear what you all have to say about this. What are your thoughts? Do you feel like the cosmetology industry needs to shift salon services and pricing in a way that gender and sex is not relevant? Or do you feel it is easier to understand the current system of booking a salon appointment by choosing men’s/women’s haircut?
I would love to hear your thoughts, please take a second and cast your opinion on this poll.
THE GEOGRAPHY OF HAIR
The Geography of Hair is devoted to share experiences and stories in cosmetology and how it has affected people, myself, or us as a society.